Athlete Conclave

To design an event identity aligned with Oakley’s new brand approach: Future Genesis. Then to concept a series of branded activations, gifts and printed elements in line with the event identity and Conclave objectives.

A bold, futuristic logo and art direction inspired by concepts of protopia, evolution, and sport. A series of assets including, but not limited to, a mobile-first microsite, a deck of athlete trading cards, and engraved time capsules.

As lead designer, my responsibility spanned concept ideation, building and presenting decks with updated designs directly to clients, designing individual assets, packing print ready files for vendors, and guiding associate designers and copy writer in brand voice and art direction.