Nike

KD15

launching kevin durant’s new signature shoe.

Launch the KD15 and it's many colorways. Build hype and seeding kits for influencers receiving the KD15s while emphasizing Durant's off the court achievements.
A visually intriguing, premium acrylic shoebox with the KD15 identity applied, alongside and dynamic microsite.
Worked from an existing VC to design a premium acrylic box to house the KD15s. Coordinated the print and fabrication process with a printer, and troubleshot designs. Designed a mobile-first microsite, social, and Nike dotcom assets for launch.

seeding kit Microsite

Agency / The Program
Art Direction / Adam Shalz
Copy Writer / Dan Tappan

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Nike x DICK'S / Gear Up

First Tech / Social Strategy