Brand Identity

A ten year old biochemical company finally entering commercialization after a successful funding round, Lygos needed an new visual identity to differentiate themselves, build brand equity, and modernize their current system. With thir first product launching in 2 months, the new brand needed to instill trust, connection to sustainable markets, and innovative thinking.

A bold, modern logo inspired by their holistic connection to nature and bioscience, an in depth mature yet stunning visual system, a collection of photo, icon, and template assets, and a net new website that would grow alongside them.

As project Art Director, I guided and managed four junior designers through eight creative review over a span of ten weeks. I presented each round directly to a board of six clients, including the companies CEO.The logo I designed was selected an approved by client in two rounds.