Sports Bras

Concept and produce creative assets to advertise SU23 Nike girl's sport's bras for Dick's dotcom and a social campaign flight. Develop kid-right imagery that resonates with their empowered adult, is on-brand for Nike and feels right for Dick's brand too.

Gorgeous photography and stills capturing the magic of play and kid-right confidence that empowers girls to stay in the game longer. Nike client was so pleased with end result, they plan on using the assets across the nike kids category and requested we design bespoke seeding kits inspired by the creative direction.

As senior designer, my role was to brainstorm creative concepts, guide and manage junior designers on the project, present to client, report progress to my art director, and direct contractors in the production of sets, props and styling making sure our team's vision carried through to final assets.